Tag Archives: brand awareness

Social Media Case Study for QdobaNC

Yes, I am back! It’s been quite some time since I’ve written a blog post. Yes I have been busy but I also have been a little lazy. 🙂

So what have I been up too? We’ll I have a new client and they have let me and my agency start to handle their social media outreach. I even get to play director and videographer, more on that later.

The client is Qdoba of the North Carolinas. They have a modest number of restaurants in Charlotte, Raleigh and Triad . Qdoba of NC or QdobaNC wanted to establish social media channels to engage with their existing customers. We have started Facebook pages for all three NC cities so that we can talk directly to that customer base. Along with the Facebook pages we have a central Twitter feed called @QdobaNC. This feed is geared to engage all the Qdoba fans in the North Carolina area. Along the way we have found a number of Qdoba Brand Evangelists. Click on the hyperlink to see one said fan.

One of the things I am really excited about is the QdobaNC YouTube Channel. This is the first time I have shot video content for a clients channel. QdobaNC has a weekly Tailgating Tips episode that talks about well….tailgating. So far we have 4 shows up on the YouTube Channel with more slated through the tailgating season. The Tailgating shows have talked about how to grill and marinate chicken to how to make pico de gallo.

In upcoming episodes we will be taking the QdobaNC Tailgating Tips show on the road. One destination is Raleigh where we will have a fan co-host an episode with us. Speaking of co-hosts we had a fan send us her own tailgating tips and we have asked her to help co-host an episode as well.

To date the QdobaNC YouTube Channel continues to grow at a moderate pace. One thing that we have seen is that QdobaNC is starting to get referrals off of YouTube searches. With YouTube being the second most used search engine the QdobaNC Channel should see more growth over the next several months.

Modest QdobaNC YouTube Stats

QdobaNC has great content coming this fall. From more Tailgating Tips episodes to Twitter parties (Qweetups). I will keep this blog updated with new Q news as I get it.

Enjoy!!

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Beware, Mad Scientist At Work

Hard at work!

Hard at work!

I have been busy in my laboratory the past couple of months working on a social media experiment that is  getting ready to launch (with help from my colleagues).  I can’t divulge to much of the experiment.

The one thing I can say is that it will use a ton of social media applications. I will be using the normal cast of characters in the  experiment. Twitter, Facebook, MySpace, YouTube, Flickr and WordPress will all be used in unison. The purpose of the experiment is to see if all these social media applications working together can truely benefit a brand. Oh, dear…I may have said to much.

Sorry, I can’t let you know exactly what I am doing. I will however give updates on how things are proceeding from time to time. At the end of the experiment I will let you all in on the secret.

My main question in all of this is….. Will this experiment work or will I have created a monster?

Promotional photo of Boris Karloff from Franke...
Image via Wikipedi

Only time will tell….

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