Tag Archives: QSR

So we’re in a recession. Who knew?

This past week the  National Bureau of Economic Research announced that the US economy has been in a recession since December of last year. Wow, it took them a whole year to determine this? This news didn’t come as a surprise to US citizens, what with the housing situation/high gas prices and now the layoffs.The endless news feeds telling us that another bank has problems or that the auto industry is in trouble.

2865741525_5f9bc6afd8

For all of this I have two words. PRESS ON!!

I was recently in a meeting where the speaker talked about “Press On”. He was referring to the fact that the recession we are in right now is a mere moment in time and that it makes no sense to dwell on the abysmal economy. But to focus on what we personally can control. Making sure that your family is safe and secure. Make sure you are in good health both personally and professionally. With the holiday season is full swing it becomes difficult not to dwell on the negative but remember, a new year brings new possibilities. Think about ways to positively effect what you can control. If you have to make monetary cut backs for the time being then do it. Recessions always end, it just may take longer for this one to end.

So Mayhem, aren’t you concerned about the state of the nation?

Yes I am. Working in the advertising field makes me a prime target for layoffs. For a company the first thing they usually look to do is cut marketing budgets. Which means that my job and others in my field are not as secure as we would like. Everything I have heard points to a reduced advertising/marketing pressence for 2009. Even from a QSR stand point the budgets could be lower in 09. One thing that concerns me with QSR’s is the franchisee’s. Not the really big ones but the “little guys”. The guys that own a handful of stores. I am already hearing that the “little guys” are in financial troubles and that a prolonged recession will all but close them down.

Mayhem, How are dealing with things then?

Well, I crank up the metal \m/ to 11 (Spinal Tap reference) and rock out. I also enjoy the time I have with my wife and kids (I know sappy). I also follow my Redskins and Capitals!

Oh, and I “Press On”.

Advertisements

Leave a comment

Filed under Marketing Madness

Play like a Rock God and eat some chicken while you’re at it!

In the last several weeks several QSR’s have launched promotional tie-ins with video games/consoles. In the world of “new” media, advertisers are looking at every conceivable avenue to try and promote their Brand.

KFC and Guitar Hero World Tour:

KFC launched the “KFC Rocks” Guitar Hero World Tour contest in conjunction with the video game‘s recent launch and KFC’s branded in-game integration and on-cup video game promotion. The contest allows gamers to attempt to beat Guitar Hero expert Dave Barley’s high score for the chance to win a year’s supply of KFC and $2,500.


I can attest to the KFC product placement in the GH game. I was shredding to a Jane’s Addiction song when I notice the KFC bucket very prominently displayed on the screen.

Burger King Gift Card and Wii Promotional Tie-in.

Just in time for the holidays, Burger King has kicked of a promotional tie-in with the Wii. The sweepstakes offers customers a chance to win one of 500 Wii systems with a purchase of a BK Crown card.

Each card purchased at Burger King restaurants and online between 11/10 and 1/4 will come with a detachable instan win sweepstakes game piece for an opportunity to win a Wii. The BK Crown cards will be Wii themed with popular Nintendo characters

The Wii is still a popular item around the holidays. There are already rumblings that they again will be hard to come by this year. It will be interesting to see if Burger King’s gift card sales spike sharply during this promotion.

So why are Brands doing this?

Video games have become an entry level for brands trying to reach a younger demo. Brands are using online games and in-game advertising to place there logos throughout the gaming experience.

How does the recent economic landscape play into this?

Despite success in the video game industry it is likely that the current state of the economy will slow the rollout of these types of ventures. Brands will not look to use “experimental” advertising until the economy comes back online (no pun intented).

EMarketer estimated that U.S. marketers spent $2.6 billion on “experimental” advertising in 07 (social networking sites, mobile devices, video games, online videos and web widgets). With the tough times this number will more than likely be reduced for 08. 09 will not look much better.

All that said, the next time I play GH I just might have a bucket of chicken next to me.

Happy gaming!

Leave a comment

Filed under Marketing Madness