Every so often I allow myself the indulgence of eating the McRib from McDonalds.
I’ve been eating McRibs since I was a kid. I always look forward to when they come back on the menu.
McDonalds does a great job in marketing the McRib. They take a niche product and reintroduce it every so often to create new news advertising for the brand. This creates incremental sales for the chain during key periods of time. This also sets customers into a frenzy for the McRib. People write songs and post blogs like this all the time talking about the McRib.
When I see the commercial on TV telling me that the McRib is back I make it my personal goal to have one before it leaves again. Sure, I have no idea what kind meat is in the McRib. And yes, I know there is 10,000 calories in each one. Given all that nothing can compare to the saucy goodness of BBQ smothered pressed meat.
Until next time McRib. I say next time since it will take me at least a year to recover from the one I just ate.
This past week the National Bureau of Economic Research announced that the US economy has been in a recession since December of last year. Wow, it took them a whole year to determine this? This news didn’t come as a surprise to US citizens, what with the housing situation/high gas prices and now the layoffs.The endless news feeds telling us that another bank has problems or that the auto industry is in trouble.
For all of this I have two words. PRESS ON!!
I was recently in a meeting where the speaker talked about “Press On”. He was referring to the fact that the recession we are in right now is a mere moment in time and that it makes no sense to dwell on the abysmal economy. But to focus on what we personally can control. Making sure that your family is safe and secure. Make sure you are in good health both personally and professionally. With the holiday season is full swing it becomes difficult not to dwell on the negative but remember, a new year brings new possibilities. Think about ways to positively effect what you can control. If you have to make monetary cut backs for the time being then do it. Recessions always end, it just may take longer for this one to end.
So Mayhem, aren’t you concerned about the state of the nation?
Yes I am. Working in the advertising field makes me a prime target for layoffs. For a company the first thing they usually look to do is cut marketing budgets. Which means that my job and others in my field are not as secure as we would like. Everything I have heard points to a reduced advertising/marketing pressence for 2009. Even from a QSR stand point the budgets could be lower in 09. One thing that concerns me with QSR’s is the franchisee’s. Not the really big ones but the “little guys”. The guys that own a handful of stores. I am already hearing that the “little guys” are in financial troubles and that a prolonged recession will all but close them down.
Mayhem, How are dealing with things then?
Well, I crank up the metal \m/ to 11 (Spinal Tap reference) and rock out. I also enjoy the time I have with my wife and kids (I know sappy). I also follow my Redskins and Capitals!
Oh, and I “Press On”.