Every so often I allow myself the indulgence of eating the McRib from McDonalds.
I’ve been eating McRibs since I was a kid. I always look forward to when they come back on the menu.
McDonalds does a great job in marketing the McRib. They take a niche product and reintroduce it every so often to create new news advertising for the brand. This creates incremental sales for the chain during key periods of time. This also sets customers into a frenzy for the McRib. People write songs and post blogs like this all the time talking about the McRib.
When I see the commercial on TV telling me that the McRib is back I make it my personal goal to have one before it leaves again. Sure, I have no idea what kind meat is in the McRib. And yes, I know there is 10,000 calories in each one. Given all that nothing can compare to the saucy goodness of BBQ smothered pressed meat.
Until next time McRib. I say next time since it will take me at least a year to recover from the one I just ate.
It was a Monday morning just like any other Monday morning. I got up at 7. Walked the dogs, got the kids ready for school and got myself ready for work.
It was a balmy morning. I had condensation on my car windows. I backed out of the driveway without being able to see almost hitting the mailbox. That should have been a sign that the day was not going to go well.
Before I went to work I needed to stop by a clients shop to pick up a camera we were going to use for a shoot. I picked it up and went on my way to work. While driving to work I felt a bump on my lip. I looked in the rearview mirror and saw the beginnings of a cold sore. That was sign number two that I should just turn around and go home.
I arrived at work and started my daily routine of checking email and some online sites for news and content. I received a call from my boss asking me to come by and chat. It did not go well…..
I left my boss’s office thinking about what a great opportunity this was going to be. You must be thinking that I am crazy but I really felt good about the lay off. Yes, money is going to be an issue but I now have freedom. Being laid off forces me to branch out of my comfort zone and look for opportunities around the country (just don’t tell my wife). I immediately started to network. I first posted my situation on Facebook and the outpouring of good thoughts and people wanting to help was phenomenal. I then went on to LinkedIn and made sure all my setting were up to date. I contacted old collegues and asked for recommendations. One thing to note: You should ask for recommendations way before something like this happens. Also, keep your resume fresh. It helps when you have to post it on a job board quickly.
So with that I am starting a series of blog posts dealing with my being laid off. I might even add some video content as well. I am a little camera shy though…..
Oh, and if you are reading this and need a communications professional send me a message. Click Communications Professional to view my resume. 🙂
I was sitting back the other day drinking a cold Newcastle Brown Ale (one of the best beers ever!) watching my girls play outside. I thought to myself that it was just yesterday I was bringing them both home from the hospital. I also reflected on the hard time my wife and I had adjusting to twins. We would not have been able to get through the first couple of months without a huge support system of family and friends.
This story recounts a group of people that rose above and beyond to help my family out when times were tough.
The twins were just about a month old and we were moving from our Townhome in Centreville, VA to Fredericksburg, VA. I had a couple days left of leave from my job and both Brig and I were freaking out how were were going to move, unpack and get settled all within a couple of days before I had to go back to work. During this time I was working with Zimmerman and Partners on the Nissan Mid-Atlantic account.
Know matter what people say, having a child let alone two at the same time wreaks havoc on your ability to manage day to day tasks. Add in the fact that Brig and I slept only a couple of hours a night and you had two frazzled parents. Minor decisions became increasingly hard to make given our lack of sleep.
We moved down to our new house and looked at all the boxes piled up in every room. It was a daunting task in front of us. Trying to unpack and manage two one month old twin girls while trying to unpack a house is extremely stressful. I remember the day before I was suppose to go back to work I called my boss John Boyle to ask if I could get a couple of extra days to unpack. John was very understanding and said sure.
Here comes the amazing part. The next morning I received a call from John asking for directions to my new house. He told me that he and several of my co-workers were coming down to help me unpack and get settled in my new house. Needless to say I was extremely touched that these people would take the time out of a work day to come and help me in my time of need.
When they arrived the crew helped unpack every box. John and my friend Tom helped paint my girls bedroom and help organize their room as well. Stephanie, Andrea and Cathie helped with all the boxes in the kitchen and living room. What would have taken me days took only a couple of hours to unpack. I will never forget their random act of kindness and I can only hope that I can pay it forward to others in need.
I know its been 8 years but I’d again like to again thank my friends for helping my new family that day.
Special thanks to:
John Boyle, Cathie Bryan, Tom Whitsed, Stephanie Newman and Andrea Tilley.
The Perry Twins Thank You as well.
Filed under Uncategorized
This past week the National Bureau of Economic Research announced that the US economy has been in a recession since December of last year. Wow, it took them a whole year to determine this? This news didn’t come as a surprise to US citizens, what with the housing situation/high gas prices and now the layoffs.The endless news feeds telling us that another bank has problems or that the auto industry is in trouble.
For all of this I have two words. PRESS ON!!
I was recently in a meeting where the speaker talked about “Press On”. He was referring to the fact that the recession we are in right now is a mere moment in time and that it makes no sense to dwell on the abysmal economy. But to focus on what we personally can control. Making sure that your family is safe and secure. Make sure you are in good health both personally and professionally. With the holiday season is full swing it becomes difficult not to dwell on the negative but remember, a new year brings new possibilities. Think about ways to positively effect what you can control. If you have to make monetary cut backs for the time being then do it. Recessions always end, it just may take longer for this one to end.
So Mayhem, aren’t you concerned about the state of the nation?
Yes I am. Working in the advertising field makes me a prime target for layoffs. For a company the first thing they usually look to do is cut marketing budgets. Which means that my job and others in my field are not as secure as we would like. Everything I have heard points to a reduced advertising/marketing pressence for 2009. Even from a QSR stand point the budgets could be lower in 09. One thing that concerns me with QSR’s is the franchisee’s. Not the really big ones but the “little guys”. The guys that own a handful of stores. I am already hearing that the “little guys” are in financial troubles and that a prolonged recession will all but close them down.
Mayhem, How are dealing with things then?
Well, I crank up the metal \m/ to 11 (Spinal Tap reference) and rock out. I also enjoy the time I have with my wife and kids (I know sappy). I also follow my Redskins and Capitals!
Oh, and I “Press On”.