Tag Archives: social media

The Laid Off Chronicles — Chronicles End

This is not going to be a surprise for some,  but here it  goes: I am employed again!!

Who says you can’t go home again? I have gone back to where I enjoyed my greatest success- TracyLocke. I will be working with an independent Pepsi Bottler that is the largest in the U.S. From now on, my house will be fully stocked with Pepsi products: Shameless plug alert!

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Since being laid off in November, I’ve had to adapt to a difficult way of life. Not only was my family’s well-being on my mind ,but I also struggled with my self-confidence. With that said, I want to thank all my family and friends for their support during my time being unemployed. I know it was only a short time, but your support got me through this difficult time. I made the realization that a positive outlook was the only way to get through this trying time. Yes ,I had my down days, but I never let that become my mind frame. I had too much at stake to let self-doubt consume me.

I would also like to share with everyone, the  keys to my finding a job so fast. For starters, I revamped my entire resume. I looked at my resume compared to other professionals in my field and noticed that my resume was an eyesore. In the end, I developed a “grown up” version of my resume that I believe got the attention of employers. I also credit my personal network, job boards, and social media for opening up doors that 10 years ago there wouldn’t be any.

Here are some of my top sites that helped me in my job search:

  • LinkedIn – This is where I would us my personal network to find job opportunities
  • Indeed.com – I used Indeed.com at least twice a day to help pull job listing from Charlotte and other cities.
  • TalentZoo – This site is great for people in marketing and advertising.
  • Monster and CareerBuilder –  Both sites are useful in searching for jobs. Just make sure you keep your resume fresh. Change it every 30 days to keep it current.
  • Elance.com – Elance is not a job board but an online freelance job site. Through Elance you can set yourself up as a freelancer and build a portfolio by contracting for jobs.

Social media also helped in my job searching. Sites like Twitter and Facebook helped me find opportunities through my personal network.

So it is with a heavy heart that I retire this segment of my blog……..

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The Laid Off Chronicles – Marketing Evolution

Week 4:

As I was pursuing the online blogs last week, I came across an article on TalentZooMarketing’s Future and What It Means For Advertising by Mike Ogden. Mike’s article talks about how advertising/marketing professionals are needing to adapt with the times or get left out in the cold. What is it that advertising/marketing professionals need to change? They need to integrate themselves using traditional media (tv, radio and print) and mix in digital. Marketing campaigns need to take on a life outside of traditional media now more than ever. Advertising/marketing professionals that can intelligently plan a media strategy that uses TV, radio, social media, smart phones and other digital elements will provide a service that will be invaluable to an agency.

Some agencies may have advertising  professionals still trying to play catch up and learn the digital side of the business. I feel fortunate that I was able to get ahead of the crowd and  was able to immerse myself in social media and SEO a couple of years ago.  In my opinion, the most succesful advertising professionals will be the ones that have knowledge of how to integrate traditional and new media together.

Out in the job market, I am seeing job posting that look for advertising professionals that have both traditional and new media qualities. If you are in the advertising/marketing field and need to make a job change, make sure you understand digital advertising/marketing. In order to keep up with the marketing evolution, expertise in  digital marketing will enable you to be a become a needed asset to any organization  instead of being as extinct as the dinosaur.

In order to get well versed in digital media, my suggestion is to get hands on experience using it. My first suggestion, is to start using social media -create your own Twitter, Facebook and YouTube channels. You should start using smartphone apps like FourSquare and TriOut to learn about GEO targeting apps. With all of the various social media channels out there you will need to learn how they can all connect with each other to help build a strong social media presence. Make sure you also learn how to monitor your social media channels. More and more clients are looking for people who have a grasp on social media analytics. My next suggestion is to learn SEO. You can learn SEO on your own by taking a course in SEO or if your agency employs a SEO professional go and learn from them. My last suggestion is to learn how to incorporate new media into marketing campaigns. Social media should be used to complement the overall campaign. All points of the marketing strategy should be woven together to create a campaign that reaches your target audience.

Lastly, continue to evolve. Read industry publications and blogs, try out different types of social media channels and  see what works for you and what doesn’t. The more you know, the more you can stay relevant.

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The Laid Off Chronicles – SEO

Week 3:

Last week was a slow week job hunting wise. With the Thanksgiving break, I assume everyone was busy trying to make those last-minute plans to travel and see family. They were also possibly busy wrapping up work, so that they could take an extended weekend. How do I know this? I know this because I was that person not so long ago.

There were a couple of good job posts last week. I also had some great conversations with possible employers. I spent a lot of time reading up on SEO or search engine optimization. Why am I reading up on SEO? One thing I am noticing in my job hunt is that employers are looking for people with, not only social media experience, but also SEO experience. I have experience with SEO, but I would not consider myself “the SEO expert” yet.

First for those out there that may not know what SEO is, let’s start by sharing a little knowledge: Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. Put simply, when someone is searching for you, will they find you?  That means understanding what they are searching for, and why.

I started looking at my own blog and other social media channels that I have worked on in the past. What I have found out is ,that I have been engaging in SEO all along, albeit from a simplistic view.  Take my username NCMayhem for example, if you google NCMayhem, you will see that I show up on the first page of a google search. Impressed? Well, the kicker is that there are not a ton of NCMayhem’s out there.

NCMayhem Google Search

 

When I google Brian Perry the first thing that comes up is a Brian Perry that is a singer.  Brian Perry, the bassist for Prong ,shows up on the search as well.  I have put in a lot of time getting traction with NCMayhem and I now need to get traction for my own name.

I conferred with some friends of mine and they have challenged me to “own my name” on google. They also stated that in order to be found in SEO, I need to be associated with specific keywords. For example, Charlotte Social Media Manager/expert/explorer would be keywords that could be used to search rbrianperry.com. My first step in this process, is to secure a domain name. Since brianperry.com is already taken, I have chosen to go with rbrianperry.com.  I have chosen to own rbrianperry.com in lieu of contining to use the name “NC Mayehm”. My next step is to work on keywords to be associated with it to help promote my SEO visibility with rbrianperry.com.  If you click on this domain, it will direct you to my blog’s home page.  One problem I am running into, is that I have used the username NCMayhem for so long that it shows up on numberous social media sites, not rbrianperry. I now have to figure out how to “own” rbrianperry.com the same way I have owned NCMayhem.  I now have to research, plan, and work on “owning” my name to show case that I indeed know how to use SEO. In the coming days/weeks, I will be working on SEO for my own personal brand. I will update everyone on my progress.

Before I sign off, I had an idea over the long weekend. I am thinking of getting a sponsor or sponsors for this blog. If you are interested in sponsoring this blog please feel free to contact me personally.

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The Laid Off Chronicles – The Job Search

Week 2:
Looking for a new job is like staring at the open ocean. It’s vast and filled
with a ton of great possibilities. Ok, maybe that’s not the best analogy but it works for me.
 
It has been a while since my last real job search and I have been amazed at all
the online job searching sites on the web. You have to remember I was apart of
this new fangled website called Monster.com when I worked with TMP Worldwide (aka Stackig Advertising). At the time Monster was new and exciting. There had never been a site like Monster. Fast forward to 2010.

Now there is CareerBuilder, Indeed, TheLadders, TalentZoo, HotJobs, SimplyHired, LinkedIn, Hound and it goes on and on. This endless list of job sites was  intimidating to look through. I asked myself, what is the right job board?” It’s not like Google can just tell me, so I had to go and track them all down.  The answer lies in researching the sites first. I needed to make sure the sites delivered what I was looking for. It is a personal preference on the sites I use. Obviously, I use Monster since I have been using them from the beginning.

Looking for overall jobs at places like Monster or CareerBuilder can be broad at times. I’m a marketer, so I needed to drill down deeper into my field. So instead of having to look at multiple sites all the time, I use Indeed to pull jobs from job boards like Monster and CareerBuilder. Indeed is a good site to use but I also use niche sites like Talent Zoo and Mashable for marketing and social media job postings. One of the coolest sites I’ve found is Elance.com. Elance.com is a  website designed to partner freelancers with employers seeking help. There are listings for admin, finance, account service, creative copywriting and social media freelance work that are posted frequently. If you need a freelance gig this is the site to be apart of.

During my researching of job sites I ran across some helpful guides to reference.  I found two posts in particular:

The Top 20 Job Sites posted on pcmag.com.  This article give highlights from the top 20 job searching sites on the web.

The Top 100 Niche Job Sites posted on Internet Inc.com.  In 2009 Internet Inc.com posted a blog listing the top 100 niche job search websites of 2009. This blog helped me in finding those sites that I may have missed. I highly suggest you check it out.

As you can see searching for a job can be a daunting task. My piece of advise to someone looking for a new job. Start by putting together a plan of what job sites work best for your search. Make sure you have posted your resume to those sites and set up email alerts. I set aside time every morning to look through the job listing. I then revisit these sites throughout the day to see if there are new posting coming in. Putting this time to do research first will enable you to hit the ground running when looking for that perfect job.

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Social Media Case Study for QdobaNC

Yes, I am back! It’s been quite some time since I’ve written a blog post. Yes I have been busy but I also have been a little lazy. 🙂

So what have I been up too? We’ll I have a new client and they have let me and my agency start to handle their social media outreach. I even get to play director and videographer, more on that later.

The client is Qdoba of the North Carolinas. They have a modest number of restaurants in Charlotte, Raleigh and Triad . Qdoba of NC or QdobaNC wanted to establish social media channels to engage with their existing customers. We have started Facebook pages for all three NC cities so that we can talk directly to that customer base. Along with the Facebook pages we have a central Twitter feed called @QdobaNC. This feed is geared to engage all the Qdoba fans in the North Carolina area. Along the way we have found a number of Qdoba Brand Evangelists. Click on the hyperlink to see one said fan.

One of the things I am really excited about is the QdobaNC YouTube Channel. This is the first time I have shot video content for a clients channel. QdobaNC has a weekly Tailgating Tips episode that talks about well….tailgating. So far we have 4 shows up on the YouTube Channel with more slated through the tailgating season. The Tailgating shows have talked about how to grill and marinate chicken to how to make pico de gallo.

In upcoming episodes we will be taking the QdobaNC Tailgating Tips show on the road. One destination is Raleigh where we will have a fan co-host an episode with us. Speaking of co-hosts we had a fan send us her own tailgating tips and we have asked her to help co-host an episode as well.

To date the QdobaNC YouTube Channel continues to grow at a moderate pace. One thing that we have seen is that QdobaNC is starting to get referrals off of YouTube searches. With YouTube being the second most used search engine the QdobaNC Channel should see more growth over the next several months.

Modest QdobaNC YouTube Stats

QdobaNC has great content coming this fall. From more Tailgating Tips episodes to Twitter parties (Qweetups). I will keep this blog updated with new Q news as I get it.

Enjoy!!

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Beware, Mad Scientist At Work

Hard at work!

Hard at work!

I have been busy in my laboratory the past couple of months working on a social media experiment that is  getting ready to launch (with help from my colleagues).  I can’t divulge to much of the experiment.

The one thing I can say is that it will use a ton of social media applications. I will be using the normal cast of characters in the  experiment. Twitter, Facebook, MySpace, YouTube, Flickr and WordPress will all be used in unison. The purpose of the experiment is to see if all these social media applications working together can truely benefit a brand. Oh, dear…I may have said to much.

Sorry, I can’t let you know exactly what I am doing. I will however give updates on how things are proceeding from time to time. At the end of the experiment I will let you all in on the secret.

My main question in all of this is….. Will this experiment work or will I have created a monster?

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Only time will tell….

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PSA – Public Social(media) Alert!

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I read an article on Yahoo (see below) this morning warning about viruses and worms invading social media sites. While this is probably old news the frequency of these types of problems is rising. For new social media users this could be very problematic since some won’t be able to tell what is and what is not a legit social media outlet.

Just be careful out on the social media highway. It is a fun place to interact with all kinds of people. However, there are others out there that look to prey on users that are niave.

Yahoo Article:

As Facebook works to make itself more relevant and timely for its growing member base with a profile page makeover, attackers seem to be working overtime to steal the identities of the friends, fans and brands that connect though the social-networking site.

Indeed, Facebook has seen five different security threats in the past week. According to Trend Micro, four new hoax applications are attempting to trick members into divulging their usernames and passwords. And a new variant of the Koobface worm is running wild on the site, installing malware on the computers of victims who click on a link to a fake YouTube video.

The Koobface worm is dangerous. It can be dropped by other malware and downloaded unknowingly by a user when visiting malicious Web sites, Trend Micro reports. When attackers execute the malware, it searches for cookies created by online social networks. The latest variant is targeting Facebook, but earlier variants have also plagued MySpace.

Koobface’s Wicked Agenda

Once Koobface finds the social-networking cookies, it makes a DNS query to check IP addresses that correspond to remote domains. Trend Micro explains that those servers can send and receive information about the affected machine. Once connected, the malicious user can remotely perform commands on the victim’s machine.

“Once cookies related to the monitored social-networking Web sites are located, it connects to these Web sites using the user log-in session stored in the cookies. It then navigates through pages to search for the user’s friends. If a friend has been located, it sends an HTTP POST request to the server,” Trend Micro reports.

Ultimately, the worm’s agenda is to transform the victim’s computer into a zombie and form botnets for malicious purposes. Koobface attempts to do this by composing a message and sending it to the user’s friends. The message contains a link to a Web site where a copy of the worm can be downloaded by unsuspecting friends. And the cycle repeats itself.

An Attractive Face(book)

Malware authors are investing more energy in Facebook and other social-networking sites because that effort pays off, according to Michael Argast, a security analyst at Sophos. Facebook alone has more than 175 million users, which makes it an attractive target.

“Many computer users have been conditioned not to open an attachment from an e-mail or click a link found within, but won’t think twice about checking out a hot new video linked to by a trusted friend on Facebook,” Argast said.

Argast called the Koobface worm a mix of something old and something new. The new is using social networks as a method to spread malware. The old is using fake codec Trojans linked to a saucy video to induce the user to install the malware.

Argast said people can protect themselves by running up-to-date antivirus software, restricting which Facebook applications they install, thinking twice before clicking on links from friends and never, never installing a codec from some random Web site in the hopes of catching some celebrity in a compromised situation.

“I would expect to see more attacks on Facebook,” Argast said. “As long as this is a successful propagation method, the bad guys will double down and invest more. They are entirely motivated by financial gain. If it pays, they’ll continue to romp in your social playgrounds.”

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