Tag Archives: marketing

The Laid Off Chronicles – Marketing Evolution

Week 4:

As I was pursuing the online blogs last week, I came across an article on TalentZooMarketing’s Future and What It Means For Advertising by Mike Ogden. Mike’s article talks about how advertising/marketing professionals are needing to adapt with the times or get left out in the cold. What is it that advertising/marketing professionals need to change? They need to integrate themselves using traditional media (tv, radio and print) and mix in digital. Marketing campaigns need to take on a life outside of traditional media now more than ever. Advertising/marketing professionals that can intelligently plan a media strategy that uses TV, radio, social media, smart phones and other digital elements will provide a service that will be invaluable to an agency.

Some agencies may have advertising  professionals still trying to play catch up and learn the digital side of the business. I feel fortunate that I was able to get ahead of the crowd and  was able to immerse myself in social media and SEO a couple of years ago.  In my opinion, the most succesful advertising professionals will be the ones that have knowledge of how to integrate traditional and new media together.

Out in the job market, I am seeing job posting that look for advertising professionals that have both traditional and new media qualities. If you are in the advertising/marketing field and need to make a job change, make sure you understand digital advertising/marketing. In order to keep up with the marketing evolution, expertise in  digital marketing will enable you to be a become a needed asset to any organization  instead of being as extinct as the dinosaur.

In order to get well versed in digital media, my suggestion is to get hands on experience using it. My first suggestion, is to start using social media -create your own Twitter, Facebook and YouTube channels. You should start using smartphone apps like FourSquare and TriOut to learn about GEO targeting apps. With all of the various social media channels out there you will need to learn how they can all connect with each other to help build a strong social media presence. Make sure you also learn how to monitor your social media channels. More and more clients are looking for people who have a grasp on social media analytics. My next suggestion is to learn SEO. You can learn SEO on your own by taking a course in SEO or if your agency employs a SEO professional go and learn from them. My last suggestion is to learn how to incorporate new media into marketing campaigns. Social media should be used to complement the overall campaign. All points of the marketing strategy should be woven together to create a campaign that reaches your target audience.

Lastly, continue to evolve. Read industry publications and blogs, try out different types of social media channels and  see what works for you and what doesn’t. The more you know, the more you can stay relevant.

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The McRib!

Mmmmm McRib

 

Every so often I allow myself the indulgence of eating the McRib from McDonalds.

I’ve been eating McRibs since I was a kid. I always look forward to when they come back on the menu.

McDonalds does a great job in marketing the McRib. They take a niche product and reintroduce it every so often to create new news advertising for the brand. This creates incremental sales for the chain during key periods of time. This also sets customers into a frenzy for the McRib. People write songs and post blogs like this all the time talking about the McRib.

When I see the commercial on TV telling me that the McRib is back I make it my personal goal to have one before it leaves again. Sure, I have no idea what kind meat is in the McRib. And yes, I know there is 10,000 calories in each one. Given all that nothing can compare to the saucy goodness of BBQ smothered pressed meat.

Until next time McRib. I say next time since it will take me at least a year to recover from the one I just ate.

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The Laid Off Chronicles – The Job Search

Week 2:
Looking for a new job is like staring at the open ocean. It’s vast and filled
with a ton of great possibilities. Ok, maybe that’s not the best analogy but it works for me.
 
It has been a while since my last real job search and I have been amazed at all
the online job searching sites on the web. You have to remember I was apart of
this new fangled website called Monster.com when I worked with TMP Worldwide (aka Stackig Advertising). At the time Monster was new and exciting. There had never been a site like Monster. Fast forward to 2010.

Now there is CareerBuilder, Indeed, TheLadders, TalentZoo, HotJobs, SimplyHired, LinkedIn, Hound and it goes on and on. This endless list of job sites was  intimidating to look through. I asked myself, what is the right job board?” It’s not like Google can just tell me, so I had to go and track them all down.  The answer lies in researching the sites first. I needed to make sure the sites delivered what I was looking for. It is a personal preference on the sites I use. Obviously, I use Monster since I have been using them from the beginning.

Looking for overall jobs at places like Monster or CareerBuilder can be broad at times. I’m a marketer, so I needed to drill down deeper into my field. So instead of having to look at multiple sites all the time, I use Indeed to pull jobs from job boards like Monster and CareerBuilder. Indeed is a good site to use but I also use niche sites like Talent Zoo and Mashable for marketing and social media job postings. One of the coolest sites I’ve found is Elance.com. Elance.com is a  website designed to partner freelancers with employers seeking help. There are listings for admin, finance, account service, creative copywriting and social media freelance work that are posted frequently. If you need a freelance gig this is the site to be apart of.

During my researching of job sites I ran across some helpful guides to reference.  I found two posts in particular:

The Top 20 Job Sites posted on pcmag.com.  This article give highlights from the top 20 job searching sites on the web.

The Top 100 Niche Job Sites posted on Internet Inc.com.  In 2009 Internet Inc.com posted a blog listing the top 100 niche job search websites of 2009. This blog helped me in finding those sites that I may have missed. I highly suggest you check it out.

As you can see searching for a job can be a daunting task. My piece of advise to someone looking for a new job. Start by putting together a plan of what job sites work best for your search. Make sure you have posted your resume to those sites and set up email alerts. I set aside time every morning to look through the job listing. I then revisit these sites throughout the day to see if there are new posting coming in. Putting this time to do research first will enable you to hit the ground running when looking for that perfect job.

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The Laid Off Chronicles.

Week 1:

It was a Monday morning just like any other Monday morning. I got up at 7. Walked the dogs, got the kids ready for school and got myself ready for work.

It was a balmy morning. I had condensation on my car windows. I backed out of the driveway without being able to see almost hitting the mailbox. That should have been a sign that the day was not going to go well.

Before I went to work I needed to stop by a clients shop to pick up a camera we were going to use for a shoot. I picked it up and went on my way to work. While driving to work I felt a bump on my lip. I looked in the rearview mirror and saw the beginnings of a cold sore. That was sign number two that I should just turn around and go home.

I arrived at work and started my daily routine of checking email and some online sites for news and content. I received a call from my boss asking me to come by and chat. It did not go well…..

Laid Off!!

D’OH!

I left my boss’s office thinking about what a great opportunity this was going to be. You must be thinking that I am crazy but I really felt good about the lay off. Yes, money is going to be an issue but I now have freedom. Being laid off forces me to branch out of my comfort zone and look for opportunities around the country (just don’t tell my wife). I immediately started to network. I first posted my situation on Facebook and the outpouring of good thoughts and people wanting to help was phenomenal. I then went on to LinkedIn and made sure all my setting were up to date. I contacted old collegues and asked for recommendations. One thing to note: You should ask for recommendations way before something like this happens. Also, keep your resume fresh. It helps when you have to post it on a job board quickly.

So with that I am starting a series of blog posts dealing with my being laid off. I might even add some video content as well. I am a little camera shy though…..

Oh, and if you are reading this and need a communications professional send me a message. Click Communications Professional to view my resume. 🙂

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Diving into the social media pool.

To any marketer out there that is thinking of diving into the social media pool, below is a newbies guide to getting started.

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Part I:

I have read countless blog post and news articles by the so called “experts” of social media telling me what social media  is and how it should be use. I know, I know I am going to be a hypocrite right now but I swear you’ll appreciate it.

Ok, so a few months ago I was starting out in the new social media world. I was a kid in a candy shop, all these wonderful toys to play with and no one to tell me how to use them. I first started out using Facebook, connecting with friends and reconnecting with old friends. From there I stumbled upon LinkedIn and reconnected with old colleagues. Later, I moved onto the wonderful world of Twitter. I now write my own blog, albeit about nothing.

Starting out, I purposely didn’t read any articles  just so I could have an untainted experience in social media. It seems that every Tom, Dick and Harry has an opinion about social media. This person says you have to do this. This person says you have to do that. How can you put rules and guidelines on something that is social? Isn’t that the point of all of this? We the user makes social media what we want it to be. I have all the control on what I want my social media experience to be. I have experienced different social media tools and decided what I wanted to get out of them. Some I like and some I don’t but the point is that it’s all up to me. Oh and I forgot one really big piece of advice. “Have fun” in social media. If you are not having fun it becomes work then you won’t get any enjoyment out of being part of this brand new medium. Also, remember it’s an experiment. You are out there trying new things and gaining new insights.

For more on getting started see my previous blog post about integrated marketing (I know shameless plug).

Part II:

Brands and Social Media:

So how do you take what you have learned and apply it to brands/clients/marketers? In gaining your own experiences in social media you can  help guide your clients in this brave new world. What I wrote above can be thrown out the window when it comes to brands and social media.  Brands do need to think about how to use the social media tools. What voice should the client have in interacting with people? What should they say? How should they say it? Does every company need to use social media? Let’s use the current Twitter debate as an example shall we:

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One interesting debate that is raging right now is whether or not Brands should use Twitter. I ask, why shouldn’t brands use Twitter? If a brand is truly engaging with their customers who’s to stop them, especially if the customers follow and engage them back. Using Twitter is still in it’s infancy stages, marketers are still trying to figure out how it can benefit their business. If a brand actually engages with their fan base as opposed to trying to sell them they will have a better experience with Twitter.

Personally, I follow a number of brands on Twitter. Some get it and some don’t. I see brands post price points and offers while others actually try and engage their followers. That’s the real key. People don’t want to be sold to. People like to feel like they have a voice and business’s that engage allow those people to have that voice.

The Twitter debate is really the key in all of this. How does a brand/client/marketer use social media? The answer? It is all an experiment. It’s trial and error. What works for one brand may not work for another.

I told you in the beginning that I was going to be a hypocrite didn’t I. That said, I think what I said has value. Don’t let others influence your experience (like me:). Go in and explore this new world, it’s not going away. This will help you in guiding  your clients in the social media world.

One more thing. I am not a social medai expert. I am a user of social media trying to help other newbies.

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Diary of a Madman

As I sit here starring at an imposing blank screen I am wondering what I should write about. Should I write about what this blog will be about? Should I write about my life? Both?

As I am writing these words I am realizing that this is like a therapy session. But before I get into deep let me give a little background about me.

For the past 10 years I have been working in the marketing/advertising field. Funny thing is that I never went to college to be in this field. I went to school and graduated with a PR degree. I can B.S. with the best of them:). My marketing specialty is in the retail sector. I would list the clients I have worked for but I am going to respect their privacy. I have worked with some really interesting people over the years and I have made a ton of great friends. The best part of my job is that I get to try new things every day.

Now as for my personal life I am married and have twin girls that run me ragged. I am a huge DC sports fan. You will probably see a ton of posts about my beloved Redskins and Capitals. You won’t see many posts if any about the Orioles or Wizards. I am a fare-weather fan when it comes to those teams. I love music, especially hard rock/metal. On occasion I will listen to other things but dealing in my line of work metal let’s me get my aggression out.

You may be wondering where I live. Well let’s just say it’s in the heart of NASCAR country. NO! I am not a NASCAR fan. Since I was born and raised in the DC area and I drove around the beltway so many times that I feel like a driver. Sorry, didn’t mean to get off topic.

So anyway feel free to tag along with me as I try and navigate work and personal life. Like I said before this feels like a way for me to share with the world what it’s truely like to be a “Mad Man”.

P.S. Not trying to cash in on the “Man Men” show. Just thought it was a cute way to start my blog.

Enjoy!!

Mayhem

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