Last week was a slow week job hunting wise. With the Thanksgiving break, I assume everyone was busy trying to make those last-minute plans to travel and see family. They were also possibly busy wrapping up work, so that they could take an extended weekend. How do I know this? I know this because I was that person not so long ago.
There were a couple of good job posts last week. I also had some great conversations with possible employers. I spent a lot of time reading up on SEO or search engine optimization. Why am I reading up on SEO? One thing I am noticing in my job hunt is that employers are looking for people with, not only social media experience, but also SEO experience. I have experience with SEO, but I would not consider myself “the SEO expert” yet.
First for those out there that may not know what SEO is, let’s start by sharing a little knowledge: Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. Put simply, when someone is searching for you, will they find you? That means understanding what they are searching for, and why.
I started looking at my own blog and other social media channels that I have worked on in the past. What I have found out is ,that I have been engaging in SEO all along, albeit from a simplistic view. Take my username NCMayhem for example, if you google NCMayhem, you will see that I show up on the first page of a google search. Impressed? Well, the kicker is that there are not a ton of NCMayhem’s out there.
When I google Brian Perry the first thing that comes up is a Brian Perry that is a singer. Brian Perry, the bassist for Prong ,shows up on the search as well. I have put in a lot of time getting traction with NCMayhem and I now need to get traction for my own name.
I conferred with some friends of mine and they have challenged me to “own my name” on google. They also stated that in order to be found in SEO, I need to be associated with specific keywords. For example, Charlotte Social Media Manager/expert/explorer would be keywords that could be used to search rbrianperry.com. My first step in this process, is to secure a domain name. Since brianperry.com is already taken, I have chosen to go with rbrianperry.com. I have chosen to own rbrianperry.com in lieu of contining to use the name “NC Mayehm”. My next step is to work on keywords to be associated with it to help promote my SEO visibility with rbrianperry.com. If you click on this domain, it will direct you to my blog’s home page. One problem I am running into, is that I have used the username NCMayhem for so long that it shows up on numberous social media sites, not rbrianperry. I now have to figure out how to “own” rbrianperry.com the same way I have owned NCMayhem. I now have to research, plan, and work on “owning” my name to show case that I indeed know how to use SEO. In the coming days/weeks, I will be working on SEO for my own personal brand. I will update everyone on my progress.
Before I sign off, I had an idea over the long weekend. I am thinking of getting a sponsor or sponsors for this blog. If you are interested in sponsoring this blog please feel free to contact me personally.
- The First Steps to High Rankings in Google (searchenginewatch.com)
- 3 Important Ecommerce Trends To Watch (searchengineland.com)
- Steve’s Shorts: SEO, CRO, Social Media, Horses and Water (successful-blog.com)
- New SEO Strategy: Treat Your Customers Poorly (seroundtable.com)
- S top Comparing Social Media to SEO to Denounce One of Them (seoptimise.com)