I’ve been eating McRibs since I was a kid. I always look forward to when they come back on the menu.
McDonalds does a great job in marketing the McRib. They take a niche product and reintroduce it every so often to create new news advertising for the brand. This creates incremental sales for the chain during key periods of time. This also sets customers into a frenzy for the McRib. People write songs and post blogs like this all the time talking about the McRib.
When I see the commercial on TV telling me that the McRib is back I make it my personal goal to have one before it leaves again. Sure, I have no idea what kind meat is in the McRib. And yes, I know there is 10,000 calories in each one. Given all that nothing can compare to the saucy goodness of BBQ smothered pressed meat.
Until next time McRib. I say next time since it will take me at least a year to recover from the one I just ate.
- The Psychology of McRib Madness (abcnews.go.com)
- McDonald’s ‘McRib Is Back’ Twitter Ad Cooks Up Salty Comments (clickz.com)