The Laid Off Chronicles – SEO

Week 3:

Last week was a slow week job hunting wise. With the Thanksgiving break, I assume everyone was busy trying to make those last-minute plans to travel and see family. They were also possibly busy wrapping up work, so that they could take an extended weekend. How do I know this? I know this because I was that person not so long ago.

There were a couple of good job posts last week. I also had some great conversations with possible employers. I spent a lot of time reading up on SEO or search engine optimization. Why am I reading up on SEO? One thing I am noticing in my job hunt is that employers are looking for people with, not only social media experience, but also SEO experience. I have experience with SEO, but I would not consider myself “the SEO expert” yet.

First for those out there that may not know what SEO is, let’s start by sharing a little knowledge: Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. Put simply, when someone is searching for you, will they find you?  That means understanding what they are searching for, and why.

I started looking at my own blog and other social media channels that I have worked on in the past. What I have found out is ,that I have been engaging in SEO all along, albeit from a simplistic view.  Take my username NCMayhem for example, if you google NCMayhem, you will see that I show up on the first page of a google search. Impressed? Well, the kicker is that there are not a ton of NCMayhem’s out there.

NCMayhem Google Search

 

When I google Brian Perry the first thing that comes up is a Brian Perry that is a singer.  Brian Perry, the bassist for Prong ,shows up on the search as well.  I have put in a lot of time getting traction with NCMayhem and I now need to get traction for my own name.

I conferred with some friends of mine and they have challenged me to “own my name” on google. They also stated that in order to be found in SEO, I need to be associated with specific keywords. For example, Charlotte Social Media Manager/expert/explorer would be keywords that could be used to search rbrianperry.com. My first step in this process, is to secure a domain name. Since brianperry.com is already taken, I have chosen to go with rbrianperry.com.  I have chosen to own rbrianperry.com in lieu of contining to use the name “NC Mayehm”. My next step is to work on keywords to be associated with it to help promote my SEO visibility with rbrianperry.com.  If you click on this domain, it will direct you to my blog’s home page.  One problem I am running into, is that I have used the username NCMayhem for so long that it shows up on numberous social media sites, not rbrianperry. I now have to figure out how to “own” rbrianperry.com the same way I have owned NCMayhem.  I now have to research, plan, and work on “owning” my name to show case that I indeed know how to use SEO. In the coming days/weeks, I will be working on SEO for my own personal brand. I will update everyone on my progress.

Before I sign off, I had an idea over the long weekend. I am thinking of getting a sponsor or sponsors for this blog. If you are interested in sponsoring this blog please feel free to contact me personally.

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The McRib!

Mmmmm McRib

 

Every so often I allow myself the indulgence of eating the McRib from McDonalds.

I’ve been eating McRibs since I was a kid. I always look forward to when they come back on the menu.

McDonalds does a great job in marketing the McRib. They take a niche product and reintroduce it every so often to create new news advertising for the brand. This creates incremental sales for the chain during key periods of time. This also sets customers into a frenzy for the McRib. People write songs and post blogs like this all the time talking about the McRib.

When I see the commercial on TV telling me that the McRib is back I make it my personal goal to have one before it leaves again. Sure, I have no idea what kind meat is in the McRib. And yes, I know there is 10,000 calories in each one. Given all that nothing can compare to the saucy goodness of BBQ smothered pressed meat.

Until next time McRib. I say next time since it will take me at least a year to recover from the one I just ate.

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Happy Thanksgiving

Thanksgiving

Pass the cranberry sauce.

Happy Thanksgiving to all my family and friends.

This is a time of year to reflect and be grateful for family and friends. It’s a time of year to give thanks for all the good things in your life.

Let’s first say a little prayer before getting to what I am thankful for.

What I am thankful for…..

My wife (I wouldn’t be who I am today without her support)
My two wonderful children
My parents
My brother and sister
My friends
Cranberry Sauce
My PS3
Stuffing
P90x
Any type of pie
24hr of The Christmas Story
My two annoying dogs
Pumpkin Spice Latte from Starbucks 🙂
My sports teams (Capitals and Redskins)

This is just a small list of things that I am thankful for. What are you thankful for? Feel free to leave comments.

I’ll leave you with this song.

Happy Thanksgiving!

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The Laid Off Chronicles – The Job Search

Week 2:
Looking for a new job is like staring at the open ocean. It’s vast and filled
with a ton of great possibilities. Ok, maybe that’s not the best analogy but it works for me.
 
It has been a while since my last real job search and I have been amazed at all
the online job searching sites on the web. You have to remember I was apart of
this new fangled website called Monster.com when I worked with TMP Worldwide (aka Stackig Advertising). At the time Monster was new and exciting. There had never been a site like Monster. Fast forward to 2010.

Now there is CareerBuilder, Indeed, TheLadders, TalentZoo, HotJobs, SimplyHired, LinkedIn, Hound and it goes on and on. This endless list of job sites was  intimidating to look through. I asked myself, what is the right job board?” It’s not like Google can just tell me, so I had to go and track them all down.  The answer lies in researching the sites first. I needed to make sure the sites delivered what I was looking for. It is a personal preference on the sites I use. Obviously, I use Monster since I have been using them from the beginning.

Looking for overall jobs at places like Monster or CareerBuilder can be broad at times. I’m a marketer, so I needed to drill down deeper into my field. So instead of having to look at multiple sites all the time, I use Indeed to pull jobs from job boards like Monster and CareerBuilder. Indeed is a good site to use but I also use niche sites like Talent Zoo and Mashable for marketing and social media job postings. One of the coolest sites I’ve found is Elance.com. Elance.com is a  website designed to partner freelancers with employers seeking help. There are listings for admin, finance, account service, creative copywriting and social media freelance work that are posted frequently. If you need a freelance gig this is the site to be apart of.

During my researching of job sites I ran across some helpful guides to reference.  I found two posts in particular:

The Top 20 Job Sites posted on pcmag.com.  This article give highlights from the top 20 job searching sites on the web.

The Top 100 Niche Job Sites posted on Internet Inc.com.  In 2009 Internet Inc.com posted a blog listing the top 100 niche job search websites of 2009. This blog helped me in finding those sites that I may have missed. I highly suggest you check it out.

As you can see searching for a job can be a daunting task. My piece of advise to someone looking for a new job. Start by putting together a plan of what job sites work best for your search. Make sure you have posted your resume to those sites and set up email alerts. I set aside time every morning to look through the job listing. I then revisit these sites throughout the day to see if there are new posting coming in. Putting this time to do research first will enable you to hit the ground running when looking for that perfect job.

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The Laid Off Chronicles.

Week 1:

It was a Monday morning just like any other Monday morning. I got up at 7. Walked the dogs, got the kids ready for school and got myself ready for work.

It was a balmy morning. I had condensation on my car windows. I backed out of the driveway without being able to see almost hitting the mailbox. That should have been a sign that the day was not going to go well.

Before I went to work I needed to stop by a clients shop to pick up a camera we were going to use for a shoot. I picked it up and went on my way to work. While driving to work I felt a bump on my lip. I looked in the rearview mirror and saw the beginnings of a cold sore. That was sign number two that I should just turn around and go home.

I arrived at work and started my daily routine of checking email and some online sites for news and content. I received a call from my boss asking me to come by and chat. It did not go well…..

Laid Off!!

D’OH!

I left my boss’s office thinking about what a great opportunity this was going to be. You must be thinking that I am crazy but I really felt good about the lay off. Yes, money is going to be an issue but I now have freedom. Being laid off forces me to branch out of my comfort zone and look for opportunities around the country (just don’t tell my wife). I immediately started to network. I first posted my situation on Facebook and the outpouring of good thoughts and people wanting to help was phenomenal. I then went on to LinkedIn and made sure all my setting were up to date. I contacted old collegues and asked for recommendations. One thing to note: You should ask for recommendations way before something like this happens. Also, keep your resume fresh. It helps when you have to post it on a job board quickly.

So with that I am starting a series of blog posts dealing with my being laid off. I might even add some video content as well. I am a little camera shy though…..

Oh, and if you are reading this and need a communications professional send me a message. Click Communications Professional to view my resume. 🙂

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Pilots say the darndest things.

Usually I reserve my blog for personal rants but today I am giving a shout out for something I think is very cool.

A good friend of mines wife just wrote an article for Readers Digest. The title is called, ” 50 Secrets your Pilot won’t tell You“.

The article was also picked up by CNN.com.
Congrats Michelle!

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Thank You From the Past

I was sitting back the other day drinking a cold Newcastle Brown Ale (one of the best beers ever!) watching my girls play outside. I thought to myself that it was just yesterday I was bringing them both home from the hospital. I also reflected on the hard time my wife and I had adjusting to twins. We would not have been able to get through the first couple of months without a huge support system of family and friends.

This story recounts a group of people that rose above and beyond to help my family out when times were tough.

The twins were just about a month old and we were moving from our Townhome in Centreville, VA to Fredericksburg, VA. I had a couple days left of leave from my job and both Brig and I were freaking out how were were going to move, unpack and get settled all within a couple of days before I had to go back to work. During this time I was working with Zimmerman and Partners on the Nissan Mid-Atlantic account.

Know matter what people say, having a child let alone two at the same time wreaks havoc on your ability to manage day to day tasks. Add in the fact that Brig and I slept only a couple of hours a night and you had two frazzled parents. Minor decisions became increasingly hard to make given our lack of sleep.

We moved down to our new house and looked at all the boxes piled up in every room. It was a daunting task in front of us. Trying to unpack and manage two one month old twin girls while trying to unpack a house is extremely stressful. I remember the day before I was suppose to go back to work I called my boss John Boyle to ask if I could get a couple of extra days to unpack. John was very understanding and said sure.

Here comes the amazing part. The next morning I received a call from John asking for directions to my new house. He told me that he and several of my co-workers were coming down to help me unpack and get settled in my new house. Needless to say I was extremely touched that these people would take the time out of a work day to come and help me in my time of need.

When they arrived the crew helped unpack every box. John and my friend Tom helped paint my girls bedroom and help organize their room as well. Stephanie, Andrea and Cathie helped with all the boxes in the kitchen and living room. What would have taken me days took only a couple of hours to unpack. I will never forget their random act of kindness and I can only hope that I can pay it forward to others in need.

I know its been 8 years but I’d again like to again thank my friends for helping my new family that day.

Special thanks to:

John Boyle, Cathie Bryan, Tom Whitsed, Stephanie Newman and Andrea Tilley.

The Perry Twins Thank You as well.

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